2013 CCC10k to benefit American Heart Association

January 16 2013 | Crescent City Classic 10K News


Allstate Sugar Bowl Crescent City Classic 10K To Benefit American Heart Association
Partnership is an opportunity to spotlight the No. 1 killer in Louisiana, heart disease

New Orleans, LA – The March 30, 2013 Allstate Sugar Bowl Crescent City Classic 10K will support the fight against the number one killer in Louisiana, heart disease. Benefitting the American Heart Association, the 35th annual Allstate Sugar Bowl Crescent City Classic provides world class competition, amateur participation and great fun for all participants. The Allstate Sugar Bowl Crescent City Classic is both physically challenging and a great New Orleans celebration.

“The partnership between the Allstate Sugar Bowl Crescent City Classic and the American Heart Association is an opportunity to put a spotlight on more than 10,000 lives lost each year in Louisiana to heart disease,” says Henry Kothmann, President of the Crescent City Fitness Foundation.

The Allstate Sugar Bowl Crescent City Classic supports the mission of the American Heart Association to build healthier lives, free of cardiovascular disease and stroke through physical activity.

“Physical activity, along with a healthy diet, are key factors in the prevention of heart disease,” says Donna Klein, American Heart Association- New Orleans Board Chair. “We hope that the runners of the Classic are an example to those in the community who a lead sedentary lifestyle to get active and take control of their heart health.

All cardiovascular diseases combined claim more lives each year than the next three leading causes of death combine, including cancer. The American Heart Association’s My Heart. My Life . program is focused on changing the startling statistics through healthy eating, physical activity, and children’s health.

The program educates that changing eating habits and making simple choices that affect overall health can stop heart disease and stroke. These changes made through My Heart. My Life. will help the American Heart Association/American Stroke Association reach its 2020 Impact Goal: To improve the cardiovascular health of all Americans while reducing deaths from cardiovascular diseases and stroke by 20 percent, all by the year 2020.

The American Heart Association understands that not everyone can participate in a 10K, but that some physical activity is still important. Getting at least 150 minutes of moderate physical activity each week, like very brisk walking, will improve circulation, lower cholesterol and blood pressure levels, and promotes weight loss. By walking one hour a day, life expectancy may increase for some adults by two hours.

The Allstate Sugar Bowl Crescent City Classic festivities will kick off on Thursday, March 28 at 10:00AM- Friday, March 29 from 10:00AM-8:00PM with the Classic's Health & Fitness Expo opens at the Hyatt Regency New Orleans at 601 Loyola Ave.  Attendees will be able to buy Allstate Sugar Bowl Crescent City Classic merchandise, pick up race numbers and t-shirts, register for the Classic, shop the expo vendors and sample the FREE food and drinks.

The race will take place on Saturday, March 30, 2013 with the race beginning at 8:00AM and the post-race festival closing at 1:00PM.

About the American Heart Association

Founded in 1924, we’re the nation’s oldest and largest voluntary health organization dedicated to building healthier lives, free of cardiovascular disease and stroke. To help prevent, treat and defeat these diseases — America’s No. 1 and No. 4 killers — we fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit