Charity and Fundraising

The "Run For It" Program

The "Run For It" Program is the official charity program of the Allstate Sugar Bowl Crescent City Classic 10k.  The goal of the “Run For It” Program is to raise $1 million and serve the Greater New Orleans area needs.  Each year, the Crescent City Fitness Foundation chooses local Charities to support and partner with for the following year’s Allstate Sugar Bowl Crescent City Classic 10k race.   The Crescent City Classic donates 100 charity bib numbers (guaranteed race entries) to each Charity Partner for the Allstate Sugar Bowl Crescent City Classic 10k.  Official Charity Partners recruit 100 runners/walkers who can commit to raising a minimum of $200 for their charity by Race Day.  Official Charity Runners receive various perks and incentives for raising charity dollars. 

2015 Official Charity Partners

American Cancer Society

ACS is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer through research, education, advocacy, and service.


Boys Hope Girls Hope New Orleans

Boys Hope Girls Hope helps academically capable and motivated children-in-need to meet their full potential and become men and women for others by providing value-centered, family-like homes, opportunities and educations through college.

Covenant House New Orleans

Covenant House's mission is to serve homeless and at-risk youth ages 16-22, including young mothers and their children.  They provide residential programs and professional support services that have touched the lives of over 20,000 youth in the past 28 years.  Their goal is to reunite kids with family when possible, or to help them build skills and resources for independent living.


Girls on the Run New Orleans

Girls on the Run inspires girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running.  They envision a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams.  All funds raised will go towards scholarship funding, which allows them to offer the program to low-income participants whose families are unable to pay the program fee.

The Kelly Gibson Foundation

The Kelly Gibson Foundation is a community-driven charity dedicated to improving the lives of those who live in New Orleans and the surrounding areas with an emphasis on supporting children's athletic programming, first responders and military initiatives.  This year, KGF will be benefitting Youth Run NOLA, who empowers youth through running, and Saint Andrew's Village, who provides a loving, secure community where adults with all degrees of disability can live, work, worship and socialize.  KGF will be donating funds to both organizations' athletic programs.

The Leukemia & Lymphoma Society

The mission of The Leukemia & Lymphoma Society (LLS) is: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families.  LLS is the world's largest voluntary health agency dedicated to blood cancer.  LLS funds lifesaving blood cancer research around the world and provides free information and support services.  Our key priorities ensure that: The Leukemia & Lymphoma helps blood cancer patients live better, longer lives.

Louisiana Philharmonica Orchestra

The LPO's mission is to transform people and communities through music.  As the only full-time professional orchestra in Louisiana, the LPO seeks to provide the citizens of our state with innovative, high-quality classical music performance experiences and education programming.  Through concerts in public parks, schools, libraries, and community centers throughout the Greater New Orleans region, the orchestra provides multiple opportunities for the general public to engage with classical music at no cost.  Beyond the concert stage, the LPO offers access to music through youth mentoring and music therapy.


Louisiana Society for the Prevention of Cruelty to Animals

The LA/SPCA is the oldest and most comprehensive animal welfare organization in the state and one of the oldest in the U.S. providing care and basic medical services for 20,000+ homeless and companion animals each year.  The mission is to advocate for and protect the animal community through high quality service, compassion, strong leadership and innovative programs.

Make It Right 

Founded by Brad Pitt in 2007, after Hurricane Katrina, Make It Right builds safe, Cradle to Cradle inspired homes, buildings and communities for people in need. 

National Multiple Sclerosis Society - Louisiana Office

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS.  The funds raised will be used to fund research, provide direct financial assistance to those living with MS, scholarships and programs and services (i.e. self-help groups and other access to care programs).

New Orleans Recreation Development Commission

The New Orleans Recreation Development Commission (NORDC)'s mission is to provide high quality recreational, physical health, cultural, community interaction, and lifestyle enhancement programs for youth, young adults, adults, senior citizens, and disabled/special needs residents of New Orleans, augmenting the quality of life, including the development of self-esteem and community connection, for all.

Operation Homefront Louisiana/Mississippi

Operation Homefront provides emergency financial and other assistance to military families, wounded warriors and veterans.  As the local field office for a $72 million npo, Operation Homefront Louisiana/Mississippi services the seven military bases in Louisiana and Mississippi, as well as local wounded warriors, veterans and National Guard units.  The services that they provide include basic needs such as food, rent and utilities, as well as mortgage-free homes and "morale-building" events through the year, such as school supply and holiday toy distributions to military families in the two state area.

Team Fox Louisiana (AKA Kickin' Parkinsons)

Team Fox is The Micheal J. Fox's Foundation's (MJFF) grassroots community fundraising program.  It is made up of thousands of people worldwide who raise funds and awareness Parkinson's disease research.  All funds raised through Team Fox go directly to MJFF to further its mission to accelerate of life-changing treatments, and ultimately a cure, to people with Parkinsons disease.  Help us speed a cure for Parkinsons!

WWOZ + New Orleans Musicians' Clinic and Assistance Foundation

WWOZ 90.7 is a listener-supported, volunteer-programmed radio station. Their mission is to be the worldwide voice, archive and flag-bearer of New Orleans cultural and musical heritage and serve as a platform for all community-based culture in the Greater New Orleans Area.  This year they will form Team OZ in conjunction with the New Orleans Musicians' Clinic and Assistance Foundation, whose mission is to keep musicians alive by sustaining New Orleans musicians and tradition bearers in body, mind and spirit, by providing health and social services though their clinic, regardless of the musicians ability to pay.


Become an Official Charity Runner!

Charity Runner Registration will open in late September 2014.  

Official Charity Runners can choose to run and fundraise for any of the local charities listed above in the 2015 Allstate Sugar Bowl Crescent City Classic 10k race.  All charities offer unique training and fundraising programs, however ALL will require a fundraising donation of $200.  Charity Runners are required to register and set up an online fundraising profile on, our online fundraising platform for 2015. 

Perks and Incentives

Official Charity Runners of the Allstate Sugar Bowl Crescent City Classic will receive...

  • Unique Charity Bib Number (with First Name if you before March 4)
  • Unique Charity T-shirt
  • Access to Charity VIP section of Champions Square before the race, with private restroom facilities and refreshments
  • Access to private Charity Corral, positioned in prime starting location (just behind the Seeded Runners)
    (If you qualify for a seeded position, you will still be able to access the Seeded Runners' corrals)
  • Access to Charity Team's Private Party Tent after the race, with refreshments provided by your Charity



  • The highest fundraisers from each Charity Team will win a 2015 Commemorative Print and VIP pass to the Michelob Ultra RaceFest!
  • The highest fundraiser overall will receive a free hotel room for Race weekend, a VIP pass, and start the race with the Elite Athletes!



Crescent City Fitness Foundation

All CCC events are produced by the Crescent City Fitness Foundation, a not-for-profit entity whose sole purpose is to promote health, fitness, and a better lifestyle for the people of the New Orleans metropolitan area. The Crescent City Fitness Foundation, founded in 1996 and governed by a volunteer Board of Directors, is a member of the Road Runners Club of America {RRCA} and sponsors events year-round aimed at enhancing the exposure of youth and adults to the healthful aspects of a regular exercise program, including running and walking.  

The Foundation organizes the Health and Fitness Challenge Grant Program, dedicating its Crescent City Fall Classic 5k race to New Orleans area schools and local non-profit organizations. Unique prize packages and cash grants are given to the schools and non-profit organizations with the most participants.

The Foundation's new initiative is the Allstate Sugar Bowl Crescent City Classic 10k's "Run For It" Charity Program.  The funds and positive impact of the "Run For It" Program are important to the success of Crescent City Fintess Foundation's Mission, and the Classic is proud to support local charities and their fundraising endeavors.  

Interested Beneficiaries

We will begin accepting applications for the 2016 Run For It Program in June 2015 (application will be posted online here).  Official 2016 Charity Partners will be announced in September 2015.  For more info, please email