The Classic is New Orleans’ (and the region’s) premier 10k road race, and one of the oldest 10k races in the nation. For 39 years, it has combined world class competition, amateur participation and great fun for all participants. Starting in 1979 with 902 participants, the Allstate Sugar Bowl Crescent City Classic has grown to become the preeminent fitness event in Louisiana. This Easter Weekend Tradition is now, along with Mardi Gras and Jazz Fest, one of New Orleans signature events.
Each year, over 20,000 people gather in Downtown New Orleans for an event that attracts everyone from international Elite Athletes to those who walk the entire route carrying cocktails or wearing bunny suits. Young, old, fit and not so, the Crescent City Classic was the first 10k to be televised nationally, and is, to this day, perhaps the most fun you can have over 6.2 miles. The Classic has been praised in every major running publication as “one of America’s fastest 10k’s”, “the originator of the party race”, “an Easter Weekend tradition that should never be missed” and “a great race, on a beautiful course in America’s most unique city”.
The Allstate Sugar Bowl Crescent City Classic also includes a two-day Expo preceding the race and an amazing post-race festival on Easter Saturday. The Expo is where most participants come to pick up their race number and t-shirt, but has grown to become much more than just a place to stop by. You can rub shoulders with a world record holder, get free food and drinks, get free handouts from area businesses, enjoy center stage presentations from great local chefs, watch training and fitness tips from guest speakers, find the best prices on running shoes and apparel you will EVER find, ask elite athletes about their training habits, buy a commemorative poster and much more. Our Expo is as vibrant, fun and ever-changing as the city in which it is held.
Like almost everything in New Orleans, historic City Park can boast an interesting history. The park itself is America’s 2nd largest public park and was the last one to see legal duels in America. Tad Gormley Stadium has hosted the US Olympic Trials, a Beatles Concert and countless memorable sporting and concert events. On Easter Saturday each year, the park becomes the host to one of New Orleans greatest parties (and that is saying something). With two bands, tons of free food and beverages, a VIP Tent, Private Party Tents and more than 30,000 people eating, drinking, dancing, and in some cases, bragging, the Michelob Ultra RaceFest is a great time for everyone.
Today, the CCC Brand has expanded to include four more races:
The Allstate Sugar Bowl St. Patrick's Day Classic, a 2-mile run down Metairie Road before their annual parade,
the Allstate Sugar Bowl Crescent Connection Bridge Run, a 4-mile race across the Mississippi River,
the Allstate Sugar Bowl Crescent City Fall Classic, a 5k qualifier for the Classic, and
the Allstate Sugar Bowl Celebration in the Oaks Run/Walk, a unique 2-mile run through the Christmas light show in City Park.
All CCC events are produced by the Crescent City Fitness Foundation, a not-for-profit entity whose sole purpose is to promote health, fitness, and a better lifestyle for the people of the New Orleans metropolitan area.